Eat This Much and Eat In AI both take the daily decision off your plate, but they optimise for different things: Eat This Much works backwards from a calorie and macro target, while Eat In AI works forwards from the ingredients already in your kitchen.
What Eat This Much is: Eat This Much builds personalised meal plans around calorie and macro targets, with eating styles such as keto, Mediterranean, paleo, vegan and vegetarian. Its pricing page lists a Free Forever tier (daily meal plans, food tracking, barcode scanning, custom foods and recipes, recurring foods) and a paid tier that adds weekly planning, automatic grocery lists, grocery-delivery integration, automatic leftovers, per-day customisation, saved weeks and PDF export. Its site also describes a virtual pantry that prioritises ingredients you already own, and there's a separate plan for nutrition professionals managing clients.
Eat This Much asks for your targets — calories, macros, meals per day, eating style — and assembles a plan that hits them, drawing on its food and recipe database. Its virtual pantry can prioritise ingredients you already own, and paid plans automate the grocery list and connect to delivery services.
Eat In AI asks what you have. It writes recipes around those ingredients, checks them against your allergies and dietary rules, and builds the week and list from the recipes you keep. Calorie and macro tracking sits alongside that in Food Fitness rather than driving the plan.
Where Eat This Much is strong: The most direct route to a plan that hits specific calorie and macro numbers. A genuinely useful free tier, plus barcode scanning and food logging. Grocery-delivery integrations and a client-management plan for nutrition professionals.
Eat This Much is the better choice if: You're training or dieting to exact macro numbers and want the plan built around them. You want grocery delivery ordered straight from the plan. You're a coach or dietitian managing meal plans for clients.
Eat In AI suits you if: People cooking from what's in the kitchen tonight, who want allergy-aware recipes, a weekly plan and a shopping list without setting macro targets first.
Is Eat In AI a good Eat This Much alternative? If your starting point is 'what can I cook with this', yes. If your starting point is a calorie and macro target that the plan must hit, Eat This Much is built for exactly that.
Does Eat In AI track calories and macros? Yes — Food Fitness tracks calories, protein, carbs, fat and fibre from the meals you cook, on the Master Chef plan and above. It reports on your cooking rather than dictating the plan.
Is Eat This Much free? Its pricing page lists a Free Forever tier with daily meal plans and food tracking, while weekly planning and automatic grocery lists are paid features. Check their pricing page for current prices.
Facts about Eat This Much on this page were read from eatthismuch.com and Eat This Much pricing on 2026-09-06. Features and pricing change — check Eat This Much's own site for current details.